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2017 IASB Convention Sessions
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Times and activities are subject to change.  All the activities (unless otherwise indicated) are included in the conference registration fee; however, activities with an asterisk (*) require pre-registration.



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Thursday, April 27




Matter: How to Move from Agent-Negotiator to Value-Creator

As technology and competition continue to disrupt the marketplace for speakers and content, the role of the Bureau and Management Company must evolve beyond agent and deal maker to strategic partner. Join Peter Sheahan for one of his signature Masterclasses Presentation-- combining rigorous IASB member research with cutting-edge insights from Karrikins Group.  This research based, case-study driven session will apply a cross-industry perspective to help you understand the opportunity to create net new value for clients and speakers, build sticker relationships, and cement your role in the value chain.



  • Understand the need to think differently about your role in the value chain.
  • Brainstorm and co-create ideas for creating more value for clients and speakers.
  • Learn insightful tools and tactics from real-life case studies-- within and outside the industry.
  • Share perspectives, opinions, and best practices with industry peers.
  • Deepen networks and relationships across your IASB membership.




Orientation for First Time Attendees

If this is your first IASB Convention or you just want to find out more about IASB, please join us for a brief orientation including tips on how to maximize your time at convention and get connected to beneficial resources and contacts. 


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Friday, April  28


Opening Plenary
Global Innovation Outlook: Insights from the Chief Economic Advisor to the WEF

Professor Sala-i-Martin is one of the economists who led the intellectual revolution of "endogenous growth", a revolution that emphasizes the need for nations to grow through ideas and innovation. His academic books "Economic Growth" (with Robert Barro) and "Apuntes de Crecimiento Económico" are the most used in university classrooms around the world and his research papers are among the most widely cited in the world. According to the British consulting company Richtopia, at the end of 2016 he was one of the 20 most influential economists in the world.   As an expert in growth and innovation, Sala-i-Martin explains what countries (or companies) must do to establish an environment that enables citizens and businesses to create, develop and implement ideas that will allow them to progress and grow. Professor Sala-i-Martin emphasizes how to reform and modernize education systems to ensure the creativity of workers and how companies should manage their human resources department to optimize their innovative capacity.  From a practical analysis of how the best business ideas have come about, Sala-i-Martin explains in a simple and engaging way, what companies can and should do in order to avoid missing the train of innovation and creativity. 


Presented by:  XAVIER SALA-I-MARTIN, PhD



Best Practice Forum
Speaking Market Trends Around the Globe 

This session is an opportunity to gain insight from members that work in major and emerging markets around the globe.  We will plan to cover a variety of topics including working with speakers and clients across borders to cultures and business practices. Whether you are currently booking speakers globally or thinking about it, this session will be engaging and informative.


Positive Leadership: How to Influence Others to Improve Performance and Engagement

Effective, positive communication is the single biggest driver of success at work. New research in the fields of neuroscience and positive psychology is showing the incredible ripple effect positive communication can have on employee engagement, productivity, and happiness. Michelle will share simple, yet proven communication techniques that drive individual and team success, including increasing productive energy by 31%, sales by 37%, chance of promotion by 40%, profitability by 50%, and decreasing the negative effects of stress by 23%. Learn how to inoculate your brain against stress and uncertainty, strategically drown out the toxicity of negative people, and get others to adopt a more resilient mindset to deepen relationships and fuel collective success.


Presented by:  MICHELLE GIELAN


Best Practice Forum
Co-Brokering Etiquette

We do it all the time, but why is it often so contentious?  Can we agree that there are industry-wide best practices? If so, what are they?  Veteran representatives from the industry lead a conversation about the pleasures, pitfalls, and pet peeves of co-brokering and how we might work together more collegially and productively.


Moderator:  Rich Gibbons
Guest Presenters: Sheldon Bream, Kelly Eger Makovsky; Peter Jacobs and Tiffany Tomlin

Improving Performance: The 10-80-10 Principle

The 10-80-10 Principle is a framework that allows you to increase your performance and results by focusing your energy and efforts on highest yielding activities. It helps individuals and teams operate at a dynamic level. Every person or group already exhibits behaviors that are Top 10 (percent) – those behaviors that lead to high performance and achievement. What people lack is the knowledge and a framework to consistently operate at that dynamic Top 10 level. The 10-80-10 Principle program provides a methodology to reward and grow Top 10 behaviors and neutralize Bottom 10 actions. Filled with practical examples and engaging content, the audience is able to identify their Top and Bottom 10 and then A.C.T. with the 10-80-10 Principle to create greater performance levels in both their personal and professional lives. The 10-80-10 Principle can be delivered as a keynote or workshop and is used as the underlying philosophy for coaching and consulting projects.


Presented by: SUNJAY NATH



Partnership is the New Leadership

Over the last five years a survey of more than 5000 leaders asked one question…what do you want from your people? The answer was consistently…commitment.  What builds commitment is the leader’s approach to building relationships, providing value, creating buy-in and communicating with influence.  Using case studies of leaders and organizations whose culture and growth is built through partnership-based leadership, Ty Bennett’s talks share proven strategies and techniques to increase the commitment of your people.  Ty’s humorous, insightful and interactive presentation will send attendees home as better leaders-making for better and more profitable businesses.


Presented by:  TY BENNETT



Closing Plenary

Lessons in Partnership


Presented by: CAREY LOHRENZ


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Saturday, April 29

Networking Breakfast: Apps, Software and Technology Tools For Your Business

Get ready to enjoy a light breakfast and great networking during this informal roundtable session. Bring your experiences and questions about the myriad of software, apps and technology tools being used within our businesses today. The goal is for you to exchange and leave with ideas to be more efficient and productive within your business.  



Opening Plenary
Embrace the Shake: Transforming Limitations into Opportunities

Success, especially in today’s fast-changing business environment, depends on our ability to make "creativity and innovation" a continuous process. Leaders want to know how their teams can rise above any challenge and succeed no matter what comes their way. Whether it’s to embrace change, overcome obstacles, sustain growth, or take your

success to the next level, they want to “Embrace the Shake”. The term “Embrace the Shake” is coined from Artist Phil Hansen’s personal story of transformation. After developing a career-ending tremor in his drawing hand, Phil embraced his “shake” both physically and metaphorically by redefining his limitation as an impetus for creativity. Phil not only restored his artistic abilities, he became a much more creative and innovative artist than ever before. Upon sharing his message on the TED stage and millions subsequently after, “Embrace the Shake” has become a motto for many businesses to approach their limitations in a new way. Phil’s powerful message of finding creativity within limitations will inspire the attendees to stop looking on the outside, and start looking inside yourself for resources that can transform your challenges into opportunities for success. And like Phil’s art, “Embrace the shake” isn’t just a talk, it’s an experience! Through jaw-dropping visuals and LIVE interactive art, get ready to break preconceived assumptions, activate your creative capacity, and bring fresh ways of viewing the task at hand that will culminate with success.


Presented by:  PHIL HANSEN



Best Practice Forum
The Bureau Industry; Old Models, New Standards and Future Trends

Exclusive, Semi Exclusive, Independent, Managed, Agented… what’s it all mean these days?  New revenue streams, varying models of representation, and a variety of net/gross pricing structures across business types can leave a person with their head swimming!  Catch up with your peers in this panel discussion to review where we’ve been, what’s happening now and take a look into where we’re going as an industry, according to some of the leading industry model representatives.  This discussion will help you broaden your understanding of the different business models, how they evolved and what it might look like in the future in order to help you plan your own business strategy.


Moderator: Lisa Carnemolla Comerford
Guest Presenters: Gail Davis, Randy Ehman, Christa Haberstock and Martin Perelmuter

Storytelling/Creativity in the Workplace

Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today¡¦s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing 10 blockbuster films at Pixar, and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences. Matthew uses the power of storytelling to bridge the gap between business and heart. Matthew¡¦s engaging and action-oriented talk will also provide strategies on how to create a culture that encourages and nurtures new ideas, and embraces fear and failing as a necessary part of the creative process. He demonstrates how to empower relationships and build trust through authentic communication.


Presented by:  MATTHEW LUHN


Millennials Phase 2: What You Need to Know for Talent and Customers

In 2017, Millennials will have eclipsed Baby Boomers in overall spending power and have taken their market force to an entirely new level. They are not the future of your brand, but the here and now. Paul has spent the last decade serving, working alongside and studying the best and brightest CEOs and leaders across the globe and now he is sharing those secrets and strategies with you. Paul will divulge the play-by-play secrets to the only type of marketing that matters to the 'most distracted generation in history' and lay out the latest research-driven 2- step plan that is guaranteed to get Millennials to buy your products right now. This is Paul’s most popular keynote and it’s the one that put him on the map!


Presented by:  PAUL MOYA



Concurrent Sessions
Recruiting and Retaining Top Talent in the Bureau Industry

With a shrinking talent pool and low unemployment rates across the globe, how do we ensure our industry is competitive with other job markets and attracting/retaining great employees? Using informationfrom the prior IASBtalks sessions on storytelling and millennials in the workforce, what strategies and ideas can we eff ectively implement in our own business models? In this interactive discussion, facilitated by industry veterans, Brian Palmer and Sheldon Senek, and using information submitted by attendees via a pre-event survey, we will we dive into a variety of HR-related topics with a focus on sharing challenges, best practices, tools and solutions.


Social Media: Are We Interacting and Influencing or Just Sharing?

How are we as Bureaus marketing our services and speakers in the digital age? Is traditional marketing dead? What are the most effective channels for reaching and influencing our targets in a LOL &  dominated world? What works and what doesn’t? This interactive session will address these and other questions in a lively and entertaining exchange of ideas and suggestions.


Global Citizenship - The Path Within

Bash empowers attendees to become Global Citizens-inspired members of their families, organizations and ultimately the world. From his direct experience as a National Geographic Explorer living with nomads on the Mongolian steppe-he shares his unique formula for contribution. Becoming a Global Citizen is simple - it means being completely present, authentically connecting with others, and being committed to a mission that is greater than ourselves. Bash brings attendees on an inspirational journey, coupled with stunning video footage and thought provoking exercises and encourages audience members to realize their full potential. We are becoming increasingly addicted to external gratification, constantly checking Facebook for likes, responding to text messages, and in general losing our sense of internal well being. Bash helps us shift our source of fulfillment from external to internal, coming into the present moment and recognizing the impact our work has on the lives of others.





Closing Plenary
Fearless Selling - Powering Sales in Real-Time

The way most companies sell is not aligned with the way people buy. That’s a problem. Buyers are bypassing the
traditional selling model altogether. They’re learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). At the same time, the boundary between the sales and marketing efforts has gotten blurry – so blurry it’s almost not there. These changes have driven a revolution in how sales and service are done. It’s time to stop thinking in the past and get fearless about how to engage customers. Speed is the ultimate competitive weapon and nothing is faster than Real-Time. It’s natural to fear trying something new or different – change is never easy. David Meerman Scott shows how the best salespeople (and sales organizations) have become information curators – communicating by delivering the precise information buyers need at just the right time and in just the right way. Real-Time sales and service gains more customers with fewer resources and David offers concrete examples of small and large companies achieving sales success right now.




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more Calendar

7/14/2018 » 7/17/2018
2018 NSA Annual Convention

IASBhub Dallas

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