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IASB Workshop: Transforming Bland Virtual Talks into Sellable, Memorable Experiences
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IASB Workshop: Transforming Bland Virtual Talks into Sellable, Memorable Experiences
IASB Workshop:  Transforming Bland Virtual Talks into Sellable, Memorable Experiences


When: July 23, 2020
12-1PM Pacific
Where: Virtual Event Experience
United States
Jay Acunzo & Shane Snow

Phone: +1 480-839-1423

Registration Information
Online registration is closed.

This event is open to any owner or employee of an IASB Member entity - you will be prompted to login after clicking the Register link above.  Each participant will need to register separately.   If you are a Member but do not have a login (or have forgotten it), kindly send us an email ( so we can create one (or reset it) for you.  Not sure if your company is a member? Click here to search our member directory.


Webinars Killed the Speaking Star: A Look Inside a Step by Step Process Transforming Bland Virtual Talks into Sellable, Memorable Experiences

Virtual events are cheap imitations of their high-impact, in-person cousins. Every bureau, client, speaker, sponsor must fight against that stigma. The longer we allow webinars to become the substitute for unique, memorable offline events, the more at-risk our entire industry becomes.

This cycle has to end. The thing is, it shouldn't have started. Yes, virtual keynotes are different than in-person -- but different shouldn't mean worse.

In this IASB exclusive discussion, bestselling author Shane Snow (Dream TeamsSmartcuts) and speaker Jay Acunzo (ex-Google/ESPN, current podcast and documentary host/producer) will go inside the process that can help us kill the stigma -- and the boring webinar. 

This is a solved problem. Thousands of creators have mastered the art we now must master too: holding the attention of a distracted attendee when they aren't physically in the room with you. Shane and Jay will talk through a system they use to deliver enhanced keynotes, borrowing from podcasting and documentary masters, causing attendees to tweet things like this: "By far the best webcast I've seen (and I've seen a TON lately)." And this: "Differentiation has become even harder. Beyond impressed with what I'm witnessing."

Great keynotes have huge emotional and practical impact. The low-fi experience of talking heads on a webcam and static slides simply won’t cut it. Bookings will decline, sponsors will retreat, and a negative cycle will continue. It starts and stops with the one thing attendees pay to receive: transformational experiences. 

Virtual keynotes will always be different. Different shouldn't mean worse. For us to thrive ... it can't.




Jay Acunzo is the author of the book Break the Wheel, a podcast host and producer, and a former digital media strategist at companies like Google and HubSpot. Today, he runs Marketing Showrunners, which teaches brands how to make original series. Jay's newest documentary series, Against the Grain, launched THIS month, in partnership with the tech company Help Scout. As the host, director, and writer, Jay traveled the country in search of brands who put people over profits, community over shareholders, and helped spark a movement of for-profit businesses who seek to use capitalism for good. You can find the series at






Acclaimed journalist and entrepreneur Shane Snow has helped expose gun traffickers and gender discrimination, eaten only ice cream for weeks in the name of science, and been variously captured and escorted by armed guards as he's explored and photographed abandoned buildings and tunnels around the world.  Snow currently serves as a board member of the media technology company, which works with Fortune 500 brands and creative people around the world, and the investigative journalism nonprofit The Hatch Institute.  Snow’s writing has appeared in Wired Magazine, The New Yorker, GQ, Fast Company, Advertising Age, The Washington Post, Time, and many others. He's the bestselling author of Smartcuts and The Storytelling Edge, and recently, his most important book yet: Dream Teams, a journey through science and history that reveals the counterintuitive science that explains what separates groups that simply manage to get by from those that get better together—and how we might change our companies, communities, and the world through it.  Snow has been named a "Digital Maverick" by Details Magazine, called a "Wunderkind" in the New York Times, and honored as a Fellow of the Royal Society of the Arts. Originally from Idaho, he studied journalism at Columbia University and lives in New York City.


Jay and Shane are professionally managed by Epic Keynotes, Speaker Management Division.  


Did You Know?

Jay Acunzo is one of the 2020 IASBtalks Program Speakers who unfortunately we never got to see in Miami at the conference. As one of our premiere programs, IASBtalks provides members with the opportunity to preview curated speakers in the industry as well as having the opportunity to earn a special booking incentive. This program not only provide valuable content but from an IASB operational perspective provides crucial underwriting for IASB's programs which enable us to achieve our mission and help all our members grow, support and develop the industry.  



This program is open to employees and owners of Member Entities and registration is complimentary. Please RSVP for the LIVE version of this event by clicking on the Register link above (you will need to be logged in prior to clicking on Register).  You may login using either the Member Company record login or the Member Contact record login. If you need assistance with an existing login and the Password Recovery Feature is not working for you or need a new login created, please contact the IASB Office.



Portions of this workshop will be recorded and the recording along with any handouts will be made available to Members in the Member Resource Library.



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