IASB

Speaker Resources

Featured Speaker of the Month - A Virtual Showcase

Outstanding Opportunity for Speakers
Featured Speaker of the Month Application
Speaker Questionnaire
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eSpeakers!
Click here to learn how IASB can help you take your speaking business to the next level. eSpeakers is the tool that puts you on the cutting edge as a professional speaking.

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International Association of Speakers Bureaus (IASB)
Phone 317-328-7790
Fax 317-280-8527
Email info@iasbweb.org
URL: http://www.iasbweb.org

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National Speakers Association
1500 S. Priest Dr.
Tempe, AZ 85281
Telephone: (480) 968.2552
Fax: (480) 968.0911
URL: http://www.nsaspeaker.org

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All books, tapes and other materials may be ordered from IASB, 9100 Purdue Road, Suit 200, Indianapolis, IN 46268. Please make checks payable to IASB. If you prefer, you may use your VISA or MasterCard to order products from IASB. The Fax number is (317)280-8527 and the e-mail is info@iasbweb.org

Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business With Less Effort
By: Steven Van Yoder

This book shows you how to build visibility and credibility by making yourself a mini-celebrity and indispensable resource to your potential clients and customers. The book includes interviews and case studies of over 135 entrepreneurs and business experts.

Get Slightly Famous is endorsed by many business leaders, including Dottie Walters of Walters International Speakers Bureau, Patricia Fripp, Past President of National Speakers Association and Jay Conrad Levinson, author of the Guerilla Marketing series.

This book provides a practical marketing "toolbox" that shows how to:

get consistent media attention
use speaking engagements to cultivate your target market
become a center of influence within your industry
leverage the Internet to its full potential
create ancillary "info-products" that supplement your income and build public awareness

Cost: $16.95, s/h: $4.50 standard mail to U.S. addresses only

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Get Those Bookings
Marketing Strategies for Professional Speakers
Professional speaking is a lot like show business: for every success, there are a thousand failures. These field-tested strategies will cut your learning curve dramatically and fill your calendar with paid speaking engagements each and every time. You will learn:

How associations and corporations choose paid speakers
What every speaker must have before marketing can begin
What really happens in those committee meetings
Three lines of questioning that will determine your odds of getting hired
What three things about speakers most influence a committee
Specific verbiage on qualifying, negotiations, overcoming objections and closing

Learn:

What the top decision-makers expect from speakers
Two kinds of decision-makers and how they are different
Four areas that determine the best audience for you
What five things influence speaker selection decisions
Three elements of any successful speaking campaign

Three ways public speaking gives you credibility
Three techniques to create topics that SELL
Four methods to differentiate your expertise in a speech
How stories can help you GENERATE SALES

Since 1987, Vickie Sullivan of Sullivan Speaker Services Inc. has generated six-figure revenue streams for thousands of experts and industry leaders who use public speaking to extend their brand and increase sales and market share. She speaks internationally on marketing trends and strategies and is the author of SPLASH newsletter and Springboard Marketing audiotape systems.

Cost: $34.95
Shipping/Handling: $8.00 for first item, $3.00 for ea subsequent item

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Marketing for the Home-Based Business
Adams Media, Inc., trade paper, 240 pages, 2nd Edition
By: Jeff Davidson

Who says you can't make a living from your den office? This book will show you how to make a six-figure income at home. It offers the pros and cons of different office arrangements, marketing strategies, and promotional vehicles. Major excerpts in Entrepreneur, Home Office Computing, USAir Magazine, and many other publications. Foreword by Brian Tracy. Recommended by Marketplace (National Public Radio).
$10.95 - Shipping $1.13

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Marketing Your Career and Yourself
Adams Media, trade paper, 238 pages
By: Jeff Davidson

The trusted career companion and widely acclaimed book on getting noticed and getting ahead. The essential guide for attaining recognition for the good work you're already doing. Reviews in major magazines and newspapers throughout the country. Derivation for Nightingale-Conant and Simon & Schuster Cassettes. Don't let another day go by without getting the credit you deserve.
$12.95-Shipping $1.13

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Marketing Your Consulting and Professional Services
Wiley, hardcover, 3rd edition, 304 pages
By: Jeff Davidson

More than 61,809 sold to date. A perennial seller and for good reason; this is required reading if you want to stay competitive and run a profitable firm without breaking your back. Twenty-six chapters lead you step-by-step in analyzing your business for marketing advantage, defining your services in value-adding benefits and features, developing print-related promotion that builds your image and reputation, prospecting for high-potential new clients, and selling your solutions in a professional manner. "Best Books of the Year" selection by Training News and Library Journal.
$37.95-shipping $1.48

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For Professional Speakers Only
By: Mike Frank, C.S.P., C.P.A.E

Complete book for professional speakers which includes: working with bureaus, creating video demo tape, fee structuring, 130 great stories from speakers, information on fax sheets, and P.R. photos. The book is endorsed by many of the top speakers in North America. It is 8 1/2" x 11" and 150 pages.
Retail price, including shipping -- $24.95

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Allyn & Bacon's Essence of Public Speaking Series

This series was born out of the authors' desire to provide speakers with brief, yet thorough information on specific topics in the world of professional and public speaking. From storytelling to technology, from speechwriting to earning money, The Essence of Public Speaking Series has been endorsed by one of the largest and most influential public speaking groups in the U.S. - Toastmasters International.

Speaking for Profit and Pleasure
Making the Platform Work for You
By: William D. Thompson

This brief, yet thorough guide is perfect for anyone interested in advancing their careers or improving the ways in which they present themselves. This book offers a realistic look at the world of public speaking, from corporate trainers and motivational stars to beginning luncheon speakers.
Paperback $12.00, plus $5.00 Postage and Handling

Using Stories and Humor - Grab Your Audience
By: Joanna Campbell Slan

From the apparently "spontaneous" story that's planned well in advance to an entire presentation that is a story, the author demonstrates how speakers use stories and humor, and shows how you can use these elements to add polish and appeal to your own speeches and presentations. Youll find a wealth of step-by-step ideas, tips, worksheets, and exercises to help you make use of stories.
Paperback $12.00, plus $5.00 Postage and Handling

Speaking Your Way to the Top
Making Powerful Business Presentations
By: Majorie Brody

Learn about the work you should do before you give a presentation. Interested in client meetings? Conference speaking? The author describes what it takes to make each one successful. But that's not all. She also provides dozens of ways to summarize and remember the most important ideas, including planning sheets, quick reviews and lists of tips and techniques.
Paperback $12.00, plus $5.00 Postage and Handling

Writing Great Speeches
Professional Techniques You Can Use
By: Alan Perlman

In these pages a seasoned speechwriter reveals his trade secrets - from analyzing the needs of an audience to leaving them with a satisfying sense of closure - as he guides you through the process of planning, writing, and honing an outstanding speech.
Paperback $12.00, plus $5.00 Postage and Handling

TechEdge
Using Computers to Present and Persuade
By: William J. Ringle

With today's ever-changing technology, often presenters and speakers are caught off guard when their computer malfunctions or their microphone squeaks during a speech. This helpful guided tour will cut months, if not years, off your learning curve. You will find plenty of valuable material here, including the tricks that set well-prepared presenters apart.
Paperback $12.00, plus $5.00 Postage and Handling

Working With Speakers Bureaus
By: Bryan Townsend

A guideline to help speakers learn the do's and don'ts of the speaker bureau business. Rosita Perez, CPAE says, "This is the definitive book on the subject of working with speakers bureaus." Al Walker, CSP, CPAE says, "I should have read this book 20 years ago!"
Price $12.95

www.BryanTownsend.com

The Business of Speaking: Proven Secrets to Becoming a Million Dollar Speaker
By: Andrea H. Gold and Gary K. Yamamoto

Go to: www.goldstars.com/products/008.html