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Times and activities are subject to change.  All the activities (unless otherwise indicated) are included in the conference registration fee; however, activities with an asterisk (*) require pre-registration.



Thursday, April 27


2:00 p.m. - 6:30 p.m.
Convention Registration & Check In


2:30 p.m. – 5:30 p.m.

Registration is complimentary for attendees for this activity; however, pre-registration is required.



Matter: How to Move from Agent-Negotiator to Value-Creator

As technology and competition continue to disrupt the marketplace for speakers and content, the role of the Bureau and Management Company must evolve beyond agent and deal maker to strategic partner. Join Peter Sheahan for one of his signature Masterclasses Presentation-- combining rigorous IASB member research with cutting-edge insights from Karrikins Group.  This research based, case-study driven session will apply a cross-industry perspective to help you understand the opportunity to create net new value for clients and speakers, build sticker relationships, and cement your role in the value chain.

  • Understand the need to think differently about your role in the value chain.
  • Brainstorm and co-create ideas for creating more value for clients and speakers.
  • Learn insightful tools and tactics from real-life case studies-- within and outside the industry.
  • Share perspectives, opinions, and best practices with industry peers.
  • Deepen networks and relationships across your IASB membership.


Presented by:  


Peter Sheahan is known internationally for his innovative business thinking and thought leadership. With staff in more than 23 cities across 7 countries, he knows firsthand the challenges of growing a business in these rapidly-changing times.  Peter has advised leaders from companies as diverse as Apple, Goldman Sachs, Microsoft, Hyundai, IBM, Pfizer, Wells Fargo, and Cardinal Health. He is the author of 7 books, including FlipGeneration YMaking it Happen, and most recently-released, Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice. Peter has delivered more than 2,500 presentations to over 500,000 people in 20 different countries. He has been named one of the 25 most influential speakers in the world by the National Speakers Association and is the youngest person ever to be inducted into their industry Hall of Fame.



Julie Williamson, Ph.D. has worked around the world with some of the largest companies, helping them set and execute on strategy and transformation. At the same time, she has worked with small, local organizations (for profit, non-profit, and government) to drive success as they seek to grow their revenue and their impact their communities.

Julie is an educator and a professional, teaching undergraduate and graduate level courses on organizational
strategy, behavior, and change, and helping students connect the theoretical concepts to real-world applications. Her work with knowledge management and leadership development has been put to the test with Fortune 100 companies and stands well outside of the classroom. She is a leading voice in how organizations build growth enabled cultures with a focus on generative leaders and generative organizations. She is the co-author of Matter.


6:00 p.m. - 6:30 p.m.
Orientation for First Time Attendees

Registration is complimentary for this activity; however, pre-registration is required.


If this is your first IASB Convention or you just want to find out more about IASB, please join us for a brief orientation including tips on how to maximize your time at convention and get connected to beneficial resources and contacts. 


6:30 p.m. - 8:00 p.m.
Welcome Reception


Enjoy tasty bites while connecting with your colleagues at this opening reception.

Available for sponsorship! Learn More


Friday, April  28


8:30 a.m. - 10:00 a.m.
  • Daniel Romero-Abreu Kaup, 2016-2017 IASB Board President
  • Mark Jeffries, Convention Emcee

Author, Keynote Speaker and former Merrill Lynch stockbroker, Mark Jeffries, has become a trusted adviser and communications consultant to some of the world's largest and most successful corporations, agencies and partnerships. Dividing his time mostly between The United States, Canada and Europe, Mark is invited to deliver his highly effective keynotes on ‘Business Communication, Influence & Presentation’ to audiences across many industries. His speeches are relevant, entertaining, and filled with instantly useable takeaway ideas. Mark has also mastered a fascinating niche – moderating major corporate events. Clients refer to Mark as the “Matt Lauer” of the conference world - he has rapidly become the go-to person for facilitating, moderating and ‘MC-ing’ multinational events for large and small organizations around the world. As well as running countless industry panels and chatting with more than 500 C-Suite execs, on stage, Mark has also interviewed many celebrities including Richard Branson, Kevin Spacey, Serena Williams and Michael J. Fox Mark has published two books: “What’s up with your Handshake?” and “The Art of Business Seduction” and has just launched 2 highly innovative and very engaging e-learning courses dedicated to elevating users into Trusted Advisors, Persuasive Communicators and Key Influencers. Discussing the power of ‘Business Influence’ and ‘Networking 2.0’, Mark regularly appears as an expert guest on NBC’s Today Show, Fox Business, and BBC News and writes for The Huffington Post.


Opening Session


Global Trends

Professor Sala-i-Martin is one of the economists who led the intellectual revolution of "endogenous growth", a revolution that emphasizes the need for nations to grow through ideas and innovation. As an expert in growth and innovation, Professor Sala-i-Martin explains what countries (or companies) must do to establish an environment that enables citizens and businesses to create, develop and implement ideas that will allow them to progress and grow. explains in a simple and entertaining way, what companies can and should do in order to avoid missing the train of innovation and creativity. 

  • Understand the need to think differently about your role in the value

Presented by:



 Professor Sala-i-Martin is recognized as the leading expert on competitiveness and innovation. Since 2003 he has led the Global Competitiveness Report, which annually measures and ranks the competitiveness of all the countries in the world and recommends strategies to their decision makers. Professor Sala-i-Martin’s GCI is the most closely followed index on global economic and business competitiveness in the world, as it upgraded and modernized the former approaches to measuring competitiveness developed by Michael Porter and Jeffery Sachs. Governments and business leaders use it to evaluate and design current and future strategic competitiveness policies for their countries and corporations.

From 2003 to 2010 he was also a member of the Board and President of the Economic Commission of FC Barcelona and, therefore, contributed to the creation of what many experts have considered the best football team of all history. In 2009, FC Barcelona won all 6 championships in which it participated. No other team in history had ever achieved this impressive record. Hence, besides economic topics, based on his practitioner experience he also speaks about leadership and change.


Prior to joining to Columbia University, Sala-i-Martin taught at Yale and Harvard, and was a researcher at the Centre for Economic Policy Research (CEPR) in London. He studied economics in Barcelona and holds a Ph.D. from Harvard University. He has received several awards including the Rey Juan Carlos Prize in Economics awarded by the Bank of Spain to the best economist in Spain and Latin America, and the Arrow Prize awarded to the best economist in the world by Health International Economics Organization. Recently, he was awarded the Zapping Prize to the most innovative TV program for his show "Economics in Colors". lives


10:00 a.m. – 10:30 a.m.
Recharge Break
Hosted by:


10:30 a.m. - 12:00 p.m.
Speed Dating
12:00 p.m. - 1:00 p.m.
 Available for sponsorship!  Learn More


1:00 p.m. - 1:30 p.m.
Positive Leadership: How to Influence Others to Improve Performance and Engagement

Effective, positive communication is the single biggest driver of success at work. New research in the fields of neuroscience and positive psychology is showing the incredible ripple effect positive communication can have on employee engagement, productivity, and happiness. Michelle will share simple, yet proven communication techniques that drive individual and team success, including increasing productive energy by 31%, sales by 37%, chance of promotion by 40%, profitability by 50%, and decreasing the negative effects of stress by 23%. Learn how to inoculate your brain against stress and uncertainty, strategically drown out the toxicity of negative people, and get others to adopt a more resilient mindset to deepen relationships and fuel collective success.


Presented by:



Michelle Gielan, national CBS News anchor turned positive psychology researcher, is the

bestselling author of Broadcasting Happiness. Michelle is the Founder of the Institute for Applied Positive Research and is partnered with Arianna Huffinngton to study how transformative stories fuel success. She is an Executive Producer of “The Happiness Advantage” Special on PBS and a featured professor in Oprah’s Happiness course. Michelle holds a Master of Applied Positive Psychology from the University of Pennsylvania, and her research and advice have received attention from The New York Times, Washington Post, FORBES, CNN, FOX, and Harvard Business Review.



1:30 p.m. – 2:30 p.m.
Best Practice: Co-Brokering Etiquette
2:30 p.m. – 3:00 p.m.
Recharge Break

3:00 p.m - 3:30 p.m.
IASBtalks: Strength-Based Leadership: The 10-80-10 Principle

The 10-80-10 Principle is a framework that allows you to increase your performance and results by focusing your energy and efforts on highest yielding activities. It helps individuals and teams operate at a dynamic level. Every person or group already exhibits behaviors that are Top 10 (percent) – those behaviors that lead to high performance and achievement. What people lack is the knowledge and a framework to consistently operate at that dynamic Top 10 level. The 10-80-10 Principle program provides a methodology to reward and grow Top 10 behaviors and neutralize Bottom 10 actions. Filled with practical examples and engaging content, the audience is able to identify their Top and Bottom 10 and then A.C.T. with the 10-80-10 Principle to create greater performance levels in both their personal and professional lives. The 10-80-10 Principle can be delivered as a keynote or workshop and is used as the underlying philosophy for coaching and consulting projects.


Presented by:



Sunjay was a founding Vice President of an e-learning company that has gone on to become a multimillion dollar company. Prior to that position he worked as an engineer for a distribution company in New York. He has also held positions with H&R Block and Bank of Montreal. With his background, Sunjay offers a rare combination of both left and right brain activities to engage all audience members. Sunjay holds an undergraduate degree in Mathematical Engineering and an MBA. Always striving to achieve Sunjay has earned his Black Belt in Tae Kwon Do, has run a full marathon and has jumped out of a perfectly good plane (some call it skydiving). He is a magician, a comedian, a professional actor, he can juggle and was rated as one of the country’s top debaters. Sunjay is the author of The 10-80-10 Principle, The ABCs of Student Leadership, a contributing author for the book, Professionally Speaking. His new projects include learning to sing “Row, Row, Your Boat” in rounds - by himself.


3:30 p.m - 4:00 p.m.
IASBtalks- The Power of Storytelling

In this program, Ty teaches the art of storytelling as a key communication and sales strategy. He provides attendees with the mindset, skill set and toolset to sell effectively through storytelling. People love stories. More importantly, stories engage emotion which prompts people to respond, take action or buy your products. We are all in the people business. We are all communicators. We are all involved in selling products, services, ideas. Storytelling is the most influential form of communication because we’re all emotional creatures. We’ve heard the saying: “people buy based on emotion.” The truth is people take action based on emotion. The underlying principle behind storytelling is that it’s not about you; it’s about the other person. Showing them how your story impacts them and how it pertains to their life creates an influential impact in the sales decision.


Presented by:



When Ty was 21 years old, he and his brother Scott started a business in direct sales, which they built to over $20 million in annual revenue while still in their twenties. As a young entrepreneur, Ty continues to engage his team’s focus to grow sales. He has developed over 500 sales managers globally with sales and leadership in 37 countries. In his talks, Ty uses the power of influence and storytelling to provide audiences with tangible techniques that will increase their influence and their impact as leaders and as salespeople. With a natural ability to engage and empower others, Ty draws on his experience in the trenches to share real and tangible techniques about the principles of leadership that continue to create his success. The founder of Leadership Inc., who has been featured as one of the Top 40 Under 40, Ty is a young fresh voice providing interactive presentations that are engaging, dynamic and inspiring.


4:00 p.m. – 4:15p.m.

Recharge Break


4:15 p.m. – 5:00 p.m.

Lessons in Leadership

Carey shares the fundamentals that helped her win in the cockpit at Mach 2 and can help your team win in business:
An industry pioneer and team performance accelerant, Carey is uniquely qualified in the fundamentals of Leadership, Teamwork, Winning Under Pressure, Reducing Errors, and Overcoming Obstacles. This highly popular leadership keynote will challenge, inform, and inspire your team to move to higher levels of performance in these difficult economic times. Lohrenz offers bottom-line expertise with clear, realistic takeaway items for audiences that can produce both short-term and life changing results.

  • Be a Catalyst. Make change happen by focusing on what matters most.
  • Be Tenacious. Overcome your fear of failure.
  • Be Committed to Excellence. Prepare, Execute, and Debrief to accomplish seemingly
    impossible missions every day.
  • Be Resilient. Turn adversity into success.

Presented by:




As the world’s 1st female F-14 Tomcat Fighter Pilot, Carey Lohrenz few missions worldwide as a Combat-Mission-Ready United States Aircraft Carrier Navy Pilot. She has appeared on CNN, MSNBC, NBC, CBS, ABC, NPR, and has been featured in TIME Magazine, The Huffington Post, Fast Company Magazine and NJ Biz and is the author of Fearless Leadership: High-Performance Lessons from the Flight.


6:30 p.m. - 7:00 p.m.

Transport to Off-site Venue


7:00 p.m. – 8:30 p.m.
Reception at High Roller


Hosted by:



Saturday, April 29

7:30 a.m. - 8:30 a.m.
Breakfast & Roundtables
8:30 a.m. – 8:45 a.m.

8:45 a.m. – 9:30 a.m.

Embrace the Shake: Transforming Limitations into Opportunities

Success, especially in today’s fast-changing business environment, depends on our ability to make "creativity and innovation" a continuous process. Leaders want to know how their teams can rise above any challenge and succeed no matter what comes their way. Whether it’s to embrace change, overcome obstacles, sustain growth, or take your

success to the next level, they want to “Embrace the Shake”. The term “Embrace the Shake” is coined from Artist Phil Hansen’s personal story of transformation. After developing a career-ending tremor in his drawing hand, Phil

embraced his “shake” both physically and metaphorically by redefining his limitation as an impetus for creativity. Phil not only restored his artistic abilities, he became a much more creative and innovative artist than ever before. Upon sharing his message on the TED stage and millions subsequently after, “Embrace the Shake” has become a motto for many businesses to approach their limitations in a new way. Phil’s powerful message of finding creativity within limitations will inspire the attendees to stop looking on the outside, and start looking inside yourself for resources that can transform your challenges into opportunities for success. And like Phil’s art, “Embrace the shake” isn’t just a talk, it’s an experience! Through jaw-dropping visuals and LIVE interactive art, get ready to break preconceived assumptions, activate your creative capacity, and bring fresh ways of viewing the task at hand that will culminate with success.



  • Identify preconceived assumptions that cause us to believe obstacles have the power to limit success.
  • Break down resistance to limitations by recognizing their role in driving - versus stifling - creativity.
  • Explore ways to view problems with a fresh perspective by activating internal resources, the most important being creativity.

Presented by:



Referred to by his fans as “the Artist for the People”, Phil Hansen is an internationally recognized multimedia artist, speaker, author and innovator -- at the forefront of bringing art to a wider audience. Crashing irreverently through conventional boundaries, Phil works at the intersection of traditional art, electronic media, offbeat materials, and interactive experiences. He is most widely known for his meta-art, videos that document the creation process (sometimes even through destruction), showing millions that art is action, not just result. Hansen's work also extends deeply into traditional media with features on the Discovery Channel, Good Morning America, the Rachael Ray Show, Last Call with Carson Daly, Glamour and many more. His work is sought-after by many influential clients including the Grammy Awards, Disney, Skype, Mazda and the Rockefeller Foundation.For the tens of millions who have seen Phil’s art on TV and online, it’s hard to imagine that his artistic journey nearly came to an end when a tremor developed in his drawing hand. In exploring new ways to create art, Phil discovered that by embracing his shake, limitations could become the passageway to creativity.


His inspirational story was first shared on the TED stage to a standing ovation, and then shared around the world including on PBS, BBC and CCTV. Phil’s ability to draw parallels to the business setting has won him followers among industry and business leaders, leading to invitations to speak at the TED2013 conference, Adobe MAX Creativity Conference, World Summit of Nobel Peace Laureates, and the Million Dollar Round Table, MPI, and IAEE Expo


Hosted by:


9:30 a.m. - 10:30 a.m.
Best Practice: New Models and Old Standards: Bureaus, Exclusive Agencies & Speaker Management Companies
10:00 a.m. - 11:00 a.m
Recharge Break
11:00 a.m. - 11:30 a.m
IASBtalks - Millennials Phase 2: What You Need to Know for Talent and Customers

In 2017, Millennials will have eclipsed Baby Boomers in overall spending power and have taken their market force to an entirely new level. They are not the future of your brand, but the here and now. Paul has spent the last decade serving, working alongside and studying the best and brightest CEOs and leaders across the globe and now he is sharing those secrets and strategies with you. Paul will divulge the play-by-play secrets to the only type of marketing that matters to the 'most distracted generation in history' and lay out the latest research-driven 2- step plan that is guaranteed to get Millennials to buy your products right now. This is Paul’s most popular keynote and it’s the one that put him on the map!




Harvard Millennials Expert Paul Moya is best known for the world-class results his clients

receive at Millennial Labs—a full-service consulting _rm trusted by globally recognized brands

to solve their most complex generational challenges in the workplace, marketplace, and voting

booth. Over the last decade, he has impacted leaders from brands ranging from Citibank to

Microsoft and General Motors to Nestle Centroamerica in audiences as large as 54,000 on 3

continents worldwide.


As a lifelong entrepreneur, Paul knows firsthand the pressures of growing and leading

operations at large scales while engaging and retaining Millennial employees, consumers, and

voters during every step of the way. Known for finding profits in the cracks and opportunity in the chaos, clients have referred toPaul as delightfully witty, equal parts entertainer and data crunching guru, and the “Gen Y Zig Zigler”. Deeply connected his farmboy roots and lovingly called the "Harvard Cowboy".


11:30 a.m. - 12:00 p.m
IASBtalks - Storytelliing/Creativity in the Workplace

Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today¡¦s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing 10 blockbuster films at Pixar, and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences. Matthew uses the power of storytelling to bridge the gap between business and heart. Matthew¡¦s engaging and action-oriented talk will also provide strategies on how to create a culture that encourages and nurtures new ideas, and embraces fear and failing as a necessary part of the creative process. He demonstrates how to empower relationships and build trust through authentic communication.


Presented by:



Matthew Luhn is an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 20 years¡¦ experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training professionals how to craft and tell stories for Fortune 500 companies. Matthew'¦s most recent clients include Adidas, Facebook, BBC, Microsoft, Sony, Warner Brothers, Apple, Disney, Google, and many more. Matthew¡¦s story credits include the Toy Story movies, Monsters Inc., Finding, Nemo, UP, Cars, and other films currently in development.


Matthew Luhn knows what it takes to create memorable stories. From filmmaking to business,

Matthew's story seminars are beneficial to anybody wanting to improve their story skills, or learn the persuasion of great storytelling. He shares his process for creating new ideas, how to develop great stories and story structure, and how to realize your story ideas from script to storyboards to finished product.


12:00 p.m. - 1:00 p.m.

Available for sponsorship! Learn More


1:15 p.m. - 2:15 p.m. (Concurrent)

Best Practice: Recruiting, Training & Retaining Employee Talent (Millennials and Others!)
1:15 p.m. - 2:15 p.m. (Concurrent)
Best Practice: Social Media & Marketing: What We've Tried, What Works 
2:15p.m. - 2:45 p.m
Recharge Break
2:45 p.m. - 3:15 p.m
IASBtalks - Redefining Success

We are becoming increasingly addicted to external gratification. We are tied to our smart phones 24 hours a day- constantly checking Facebook for likes, responding to text messages, and in general- losing our sense of internal well being. It’s no longer enough to enjoy a beautiful day’s work, or to help someone in need- now we have to share it on social media! This mode of external approval has devastating consequences on our ability to feel fulfilled. From his direct experience as a National Geographic Explorer living with nomads on the Mongolian steppe- Bash shares a unique formula for redefining success-one that shifts our mode of fulfillment from external to internal. That shift happens when we genuinely recognize the positive impact our work has in the lives of others. Then we receive our reward from our work itself, not from any reward or praise. We are successful when we are completely present, authentically connected to others and committed to a mission beyond ourselves.


Presented by:



Chris Bashinelli, also known as, “Bash”, was born and raised in Brooklyn, New York. After a decade long acting career including an appearance on the HBO hit television show- The Sopranos, Bash decided to follow his real passion-using media to build bridges between cultures. He now traverses the globe from Uganda to Haiti, as Host of Bridge the Gap, a new television series featured on PBS and the National Geographic Channel, where he discovers what it’s like to walk in someone else’s shoes. Bash has spoken around the world- from TEDx, to Abu Dhabi, to Azerbaijan- at multimillion dollar corporations, Ivy League Universities, and in the United Nations General Assembly Hall. He has shared the stage with Stevie Wonder, Dr. Jane Goodall and the UN Secretary General. He has harvested buffalo with American Indians, lived as a nomad in Mongolia, and Sumo Wrestled the heaviest Japanese being in recorded history. He is a UN Moderator, an Eagle Scout and a National Geographic Explorer.


3:15 p.m. - 4:15 p.m.

Fearless Selling - Powering Sales in Real-Time

Presented by: David Meerman Scott

4:30 p.m. - 6:30 p.m.
Free time

6:30 p.m. - 7:30 p.m.


Connect with your colleagues during this festive reception featuring hosted hors d'oeuvres and cocktails.


Hosted by:


7:30 p.m. - 10:00 p.m.
Awards Banquet

Join us as we recognize the companies and individuals that have made a difference in our industry and the community. 

more Calendar

4/27/2017 » 4/29/2017
IASB 2017 Convention

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