Phone 317-328-7790
Fax 317-280-8527
Email info@iasbweb.org
URL: http://www.iasbweb.org
1500 S. Priest Dr.
Tempe, AZ 85281
Telephone: (480) 968.2552
Fax: (480) 968.0911
URL: http://www.nsaspeaker.org
All books, tapes and other materials may be ordered from IASB, 9100 Purdue Road, Suit 200, Indianapolis, IN 46268. Please make checks payable to IASB. If you prefer, you may use your VISA or MasterCard to order products from IASB. The Fax number is (317)280-8527 and the e-mail is info@iasbweb.org
This book shows you how to build visibility and credibility by making yourself a mini-celebrity and indispensable resource to your potential clients and customers. The book includes interviews and case studies of over 135 entrepreneurs and business experts.
Get Slightly Famous is endorsed by many business leaders, including Dottie Walters of Walters International Speakers Bureau, Patricia Fripp, Past President of National Speakers Association and Jay Conrad Levinson, author of the Guerilla Marketing series.
This book provides a practical marketing "toolbox" that shows how to:
Cost: $16.95, s/h: $4.50 standard mail to U.S. addresses only
Professional speaking is a lot like show business: for every success, there are a thousand failures. These field-tested strategies will cut your learning curve dramatically and fill your calendar with paid speaking engagements each and every time. You will learn:
Since 1987, Vickie Sullivan of Sullivan Speaker Services Inc. has generated six-figure revenue streams for thousands of experts and industry leaders who use public speaking to extend their brand and increase sales and market share. She speaks internationally on marketing trends and strategies and is the author of SPLASH newsletter and Springboard Marketing audiotape systems.
Cost: $34.95
Shipping/Handling: $8.00 for first item, $3.00 for ea subsequent item
Learn how to get the BEST speaking engagements in this fast-paced program filled with specific strategies and verbiage that will get you in front of your most profitable audience.
Learn:
Since 1987, Vickie Sullivan of Sullivan Speaker Services Inc. has generated six-figure revenue streams for thousands of experts and industry leaders who use public speaking to extend their brand and increase sales and market share. She speaks internationally on marketing trends and strategies and is the author of SPLASH newsletter and Springboard Marketing audiotape systems.
Cost: $34.95
Shipping/Handling: $8.00 for first item, $3.00 for ea subsequent item
Using Public Speaking as a Marketing Tool
By: Vickie K. Sullivan
Speak to Sell is for anyone who gives presentations to sell products, get clients, or advance their ideas. Get this systematic approach that has generated millions of dollars in professional service fees and sales. With a blend of concepts and specific examples, you will learn:
Since 1987, Vickie Sullivan of Sullivan Speaker Services Inc. has generated six-figure revenue streams for thousands of experts and industry leaders who use public speaking to extend their brand and increase sales and market share. She speaks internationally on marketing trends and strategies and is the author of SPLASH newsletter and Springboard Marketing audiotape systems.
Cost: $34.95
Shipping/Handling: $8.00 for first item, $3.00 for ea subsequent item
Adams Media, Inc., trade paper, 240 pages, 2nd Edition
By: Jeff Davidson
Who says you can't make a living from your den office? This book will show you how to make a six-figure income at home. It offers the pros and cons of different office arrangements, marketing strategies, and promotional vehicles. Major excerpts in Entrepreneur, Home Office Computing, USAir Magazine, and many other publications. Foreword by Brian Tracy. Recommended by Marketplace (National Public Radio).
$10.95 - Shipping $1.13
Adams Media, trade paper, 238 pages
By: Jeff Davidson
The trusted career companion and widely acclaimed book on getting noticed and getting ahead. The essential guide for attaining recognition for the good work you're already doing. Reviews in major magazines and newspapers throughout the country. Derivation for Nightingale-Conant and Simon & Schuster Cassettes. Don't let another day go by without getting the credit you deserve.
$12.95-Shipping $1.13
Wiley, hardcover, 3rd edition, 304 pages
By: Jeff Davidson
More than 61,809 sold to date. A perennial seller and for good reason; this is required reading if you want to stay competitive and run a profitable firm without breaking your back. Twenty-six chapters lead you step-by-step in analyzing your business for marketing advantage, defining your services in value-adding benefits and features, developing print-related promotion that builds your image and reputation, prospecting for high-potential new clients, and selling your solutions in a professional manner. "Best Books of the Year" selection by Training News and Library Journal.
$37.95-shipping $1.48
By: Mike Frank, C.S.P., C.P.A.E
Complete book for professional speakers which includes: working with bureaus, creating video demo tape, fee structuring, 130 great stories from speakers, information on fax sheets, and P.R. photos. The book is endorsed by many of the top speakers in North America. It is 8 1/2" x 11" and 150 pages.
Retail price, including shipping -- $24.95
This series was born out of the authors' desire to provide speakers with brief, yet thorough information on specific topics in the world of professional and public speaking. From storytelling to technology, from speechwriting to earning money, The Essence of Public Speaking Series has been endorsed by one of the largest and most influential public speaking groups in the U.S. - Toastmasters International.
Making the Platform Work for You
By: William D. Thompson
This brief, yet thorough guide is perfect for anyone interested in advancing their careers or improving the ways in which they present themselves. This book offers a realistic look at the world of public speaking, from corporate trainers and motivational stars to beginning luncheon speakers.
Paperback $12.00, plus $5.00 Postage and Handling
By: Joanna Campbell Slan
From the apparently "spontaneous" story that's planned well in advance to an entire presentation that is a story, the author demonstrates how speakers use stories and humor, and shows how you can use these elements to add polish and appeal to your own speeches and presentations. Youll find a wealth of step-by-step ideas, tips, worksheets, and exercises to help you make use of stories.
Paperback $12.00, plus $5.00 Postage and Handling
Making Powerful Business Presentations
By: Majorie Brody
Learn about the work you should do before you give a presentation. Interested in client meetings? Conference speaking? The author describes what it takes to make each one successful. But that's not all. She also provides dozens of ways to summarize and remember the most important ideas, including planning sheets, quick reviews and lists of tips and techniques.
Paperback $12.00, plus $5.00 Postage and Handling
Professional Techniques You Can Use
By: Alan Perlman
In these pages a seasoned speechwriter reveals his trade secrets - from analyzing the needs of an audience to leaving them with a satisfying sense of closure - as he guides you through the process of planning, writing, and honing an outstanding speech.
Paperback $12.00, plus $5.00 Postage and Handling
Using Computers to Present and Persuade
By: William J. Ringle
With today's ever-changing technology, often presenters and speakers are caught off guard when their computer malfunctions or their microphone squeaks during a speech. This helpful guided tour will cut months, if not years, off your learning curve. You will find plenty of valuable material here, including the tricks that set well-prepared presenters apart.
Paperback $12.00, plus $5.00 Postage and Handling
By: Bryan Townsend
A guideline to help speakers learn the do's and don'ts of the speaker bureau business. Rosita Perez, CPAE says, "This is the definitive book on the subject of working with speakers bureaus." Al Walker, CSP, CPAE says, "I should have read this book 20 years ago!"
Price $12.95
By: Andrea H. Gold and Gary K. Yamamoto
Go to: www.goldstars.com/pro/010.htm
IASB receives calls from many speakers who are looking to move up to the next level with their profession. Below is a list of frequently asked questions "FAQ's." If after reviewing these questions and answers, you still have questions please feel free to contact the IASB office at 317-328-7790 or email
A - Writing a book and speaking require two entirely different skills. It is important that you first polish your platform skills prior to contacting a speaker's bureau. Bureaus want to be assured that any speakers they recommend to a meeting planner will present an outstanding program.
A - In most cases speakers bureaus require "bureau friendly" speaker materials. This includes a professionally prepared color flyer, one sheet or brochure, and a videotape. Speaker material that is "bureau friendly" does not include any of the speaker's contact information and allows space for the bureau to add their contact information.
A - Speakers bureaus are independent businesses that are able to set their fees as they see fit. Percentages are negotiated as part of the bureau/speaker agreement. It is important to understand your agreement with the bureau before you sign the contract.
A - It depends. If a speaker has an "exclusive contract" with a bureau, all booking requests must go through the bureau that holds the contract. The other consideration is whether or not the booking comes as a result of "spin off" business and how that is addressed in your contract with the bureau.
A - A bureau is another part of the speaker's distribution chain enabling him/her to gain greater visibility in the meetings industry. Working through speakers bureaus is like having a straight commission sales staff. Bureaus allow you to leverage your ability to book more business and the only time you pay them is when they actually book an engagement for you.
A - A speakers bureau books speakers that are available to work with any bureau. Bureaus also co-broker speakers that have an exclusive contract with another bureau or agency. An agency, in most cases, only books those speakers that are exclusively contracted with the agency.
A - When a speaker has an exclusive contract with a given bureau or agency, all bookings must go through the bureau or agency holding the contract. It is a common practice in the industry for bureaus to co-broker speakers with the bureau or agency holding the contract. When this occurs the two bureaus split the commission.
A - Many times it is difficult for a speaker to determine the appropriate fee when they are beginning to speak professionally. There is a fine line between a low fee and fee that implies value. Many times it is helpful to observe other speakers when they are making presentations and compare yourself to them in regard to your ability, content, and fee.
A - As long as you do not have an exclusive contract with an agency or bureau, you are free to do business with anyone you wish.
A - Getting the attention of a speakers bureau is a lot like going to the bank for a loan. If you really don't need the money the bank is happy to loan it to you. The same thing is true with a speakers bureau. If you really don't need a bureau to get you opportunities to speak, that is when they are most interested in working with you. Speakers Bureaus want to work with those speakers that are in high demand and have proven their ability to do an outstanding job. Another possibility is when a bureau receives a call requesting the speaker by name.
An exception to this rule is when someone is regarded as a celebrity because of who they are and what they have done. For example, if you are a General and have just won a war you can get speaking opportunities very quickly and at a substantial fee.
A - A "bureau friendly" website, videotape and other promotional materials do not have any contact information for the speaker. Speakers bureaus use these materials with their clients so the client will come back to the bureau and not contact the speaker directly.
A - There are several books available for purchase from IASB. Just click on the bar "Speaker Resources" which will take you to a page of resources for speakers. Several of these books will give you the insight for preparing yourself to work with bureaus.
A - Some bureaus do have marketing niches, but not all. As an example, several of the IASB bureaus specialize in sports celebrities. Most bureaus may have a specialty, but work with all types of speakers.
A - The best approach you can take is to contact several bureaus and ask. If what you do is not a good fit then they may be able to refer you to a bureau that might work with the clients that would have an interest in your topic(s). Speakers bureaus know each other pretty well and know the type of clients with which they do business.
A - It is best to call them and request permission to send them your information. They will let you know whether or not they wish to receive your materials. If they say yes, it is suggested you put on the outside of the envelope, "Requested Materials Enclosed," to remind them that they asked you to send the materials to them.
A - A speaker usually is ready to work with a speakers bureau when he/she is well paid (the amount varies with bureaus), in high demand, and has a reputation of doing an outstanding job for his/her clients.
A - Please, click on - Code of Ethics and Accepted Practices' to download the Complaint Form.
